So you have just created a Facebook Page for your business or would like to get more customers liking your page. What next?

Here are four tips to help increase your likes:

• Post consistently and often with content that your customers want
• Invite others to like your page
• Like related businesses’ pages as your page
• Include Facebook Like Boxes on your website and blog

While every organisation is different, the main reason for having a Facebook page is to reach and engage people with the aim of getting more business.

But what goes ‘getting more business’ mean? Depending on the type of product or service you are offering your goal might be to drive customers to make in-store sales, increase your online sales, launch a new product or service, build awareness of your brand, or promote an event you are hosting.

For you to think about:

• Why do you have a Facebook page for your business?
• How many likes do you currently have?
• Who are they and where are they from?
• How many followers would you like to have and by when?
• What has been your best performing post in the past month/six months?